On the planet of search engines, efficient SEO strategies and practices are regularly being updated or replaced partly to keep one step ahead of individuals intent on scamming the system in addition to to refine and improve on algorithms that already exist. Page Rank Page rank (PR) made use of to be all the rage to the degree that no-self-respecting webmaster ever before surfed the web without its illuminating green assistance (the band that exhibition's a websites's PR is normally green). Nonetheless let me backtrack a little and clarify exactly what PR is just in case you do not know. As a method to ascribe relative value and measured significance to any offered websites, Google came up with the idea of page rank. Larry Page and Sergey Brin, the founders of Google, whilst at Stanford University postulated that the most popular internet pages on the internet would normally have the most links appointed to them. Their thinking followed the college of idea that if people liked exactly what a website had to say then they would link to it. Thus in essence a link was considereded the online equivalent of a vote of popularity which ultimately translated into the measure of importance/value of a web page. Prior to that time, the way where the pre-Google search engines allotted a websites positional value on the SERPs (online search engine rank position) was based upon the presence of a keyword or lack thereof. The even more times a keyword appeared on a websites the higher its designated position on those primitive online search engine listings. Unnecessary to say such a system was ripe for exploitation as certainly it unavoidably was with the once swarming practice of keyword stuffing. Having apparently attended to the concern of keyword stuffing (by ascribing SERP fixation with link popularity instead) Google chose it was the charitable thing to do to enable internet internet users to easily identify the page rank value of any provided webpage. So it was in this veritable spirit of generosity that they introduced the soon-to-be common page rank band. Merely described, PR was the measure of value that Google ascribed to an offered webpage. Page rank rated from a low of PR0 (or a grey-colored band which showed either a gotten rid of page or a new one that had yet to get even an absolutely no rating) to a high of PR10 where the band was entirely green (usually just ever before attained by Google itself). Inevitably no excellent deed goes quickly sufficient and unpunished Google recognized that such selflessness was maybe misguided in that it soon became the basis for the newest stage in gaming the system. Wily web designers and online business owners quickly understood that they can enhance the position of their websites on Google's natural listings by increasing the number of back links to those extremely internet sites. Such enhancement was attained through a number of indicates all which came down to the achievement of more backlinks. A few of the commonly adopted approaches made use of to promote one's website up the SERPs included: 1) purchasing links; 2) connecting to link directory sites; 3) site-wide links; and 4) link farms. The most effective of these methods was the acquisition of links, due to the fact that so long as you wanted to pay sufficient cash it was readily possible to achieve a PR7 and even PR8 link. However such links did not come economical and it had not been uncommon for individuals to pay $1000/month for a PR8 backlink. However inevitably Google and the other search engines caught on and quite much sealed this loophole too. Without concern the back links is still of paramount SEO value (as it will always be) however exactly what is various today is the portal which the search engines assess and grade those links. Nowadays the page rank measure of a link is of less value than the qualitative context of the link in as much as do the 2 connecting pages have complementary topics. Thus, for instance, a pet dog reproducing website associateding with a dog training site is an instance of complementary connecting or organic connecting. A dog reproducing site linking to a PR8 webpage of an industrial oven website is certainly not an instance of complementary linking and would in reality give little if any SEO value to the connected website. Moreover it is quite potential that this latter example of linking would lead to some kind of charge from Google and the other major online search engine. Some of the commonly embraced approaches made use of to advertise one's internet site up the SERPs included: 1) purchasing links; 2) linking to connect directory sites; 3) site-wide links; and 4) link ranches. The most effective of these methods was the investment of links, because so long as you were willing to pay enough cash it was conveniently possible to achieve a PR7 or even PR8 link. These days the page rank measure of a link is of less importance than the qualitative context of the link in as much as do the 2 linking pages have complementary topics. Therefore, for example, a pet reproducing website linking to a dog training site is an instance of complementary linking or natural linking. A pet breeding site connecting to a PR8 webpage of an industrial oven website is certainly not an instance of complementary linking and would in reality give little if any SEO value to the linked website.